http://www.karen-heslop.co.uk Welcome to karen-heslop.co.uk Tue, 13 Dec 2011 23:50:36 +0000 http://backend.userland.com/rss092 en A previous post of mine Subdomains – Pros and Cons for SEO/ explained how search engines were seeing subdomains as a separate website to the naked domain. This has some serious points for consideration when deciding whether to use a subdomain from an SEO perspective as any link juice from the root domain ... http://www.karen-heslop.co.uk/2011/12/google-webmaster-tools-now-sees-subdomains-as-internal-links/ Anyone who spotted the Periodic Table of SEO Ranking Factors as featured on SearchEngineLand.com will know this quirky little illustration summed up basic ranking factors in a niffty graphic that people can share with their pals. That is the beauty of inforgraphics, if the are interesting or relevant enough people will ... http://www.karen-heslop.co.uk/2011/10/everybody-loves-an-infographic-infographics-in-seo/ If you are from the UK and making the move to Sydney, Australia remember you are moving to the most expensive city in the world and so I come up with a list of what I advice I could give to those who are thinking of moving overseas; particularly to ... http://www.karen-heslop.co.uk/2011/07/advice-for-brits-abroad-our-move-to-sydney/ Its been a busy couple of weeks for Google, with the launch of their +1 and Google+ set to rival Facebook they are proving to have their finger on the pulse when it comes to becoming more social after appearing to be a little reluctant to jump on the social ... http://www.karen-heslop.co.uk/2011/06/track-your-social-signals-in-google-analytics-and-webmaster-tools/ For many search marketers PageRank is an important factor both on their own website and those they approach for backlinks – and rightly so, PageRank needs to be a key consideration when devising an effective strategy. The PageRank is a numerical value assigned by Google that represents the importance of that ... http://www.karen-heslop.co.uk/2011/06/pagerank-%e2%80%93-what-does-it-mean-for-linking-strategies/ Google have written a new algorithm to combat content farms and to help eliminate these from the search engine results pages. The aim of the update was to target sites with the following and stop them from ranking on the SERPs: Shallow content (not enough content to be useful) Poorly written content Content copied from other sites Content ... http://www.karen-heslop.co.uk/2011/03/advice-for-those-who-have-lost-rankings-in-the-recent-google-the-farmerpanda-update/ Google has finally taken a step towards weeding out content farms from search results. These sites have been a bain for many a user over the years and Google have announced an algorithmic change to help combat searchers frustration, affectionately named within the SEO community as the "Farmer Update". Officially, Google isn’t saying the algorithm change ... http://www.karen-heslop.co.uk/2011/02/latest-google-algorithm-change-in-us-could-mean-a-clamp-down-on-content-farms/ Well we did it! we sat on a plane for 12 hours, a brief stop in Hong Kong, then onto another plane for 9 hours and here we are! Its morning here in Sydney Australia and the weather is balmy and overcast, to be honest I was expecting raging sunshine but ... http://www.karen-heslop.co.uk/2011/01/welcome-to-sydney/ Well the countdown is on for the move to Sydney and I must say we are pretty organised, albeit I am flapping like a chicken and writing lists until they come out my ears. Flights are booked so no turning back now. Living at my dads so his front room resembles some ... http://www.karen-heslop.co.uk/2010/12/preparing-for-the-move/ Yes that's right the Lewis's are emigrating to Australia - Sydney to be exact. We are due to arrive on 12th January 2011 after I have been offered a sponsored employment position with an Australian based agency specialising in Search Engine Marketing. Very exciting and a lot to do between now and then so keep checking back for updates. I hear the ... http://www.karen-heslop.co.uk/2010/11/new-seo-job-in-australia/